Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco locations worldwide.

They’re a purpose-driven organization that shares our passion for humanity and spark of Chispa. When Arby’s, Buffalo Wild Wings, and Rusty Taco initially came together under the same parent company, they needed a video production partner to help launch the new Inspire Brands.

What we did

To make a proper introduction, our focus was on the individuals that make up this innovative organization. To capture the perspectives of the top floor to the shop floor, we traveled to both restaurant and corporate locations across the United States to capture the wide range of people
that make up Inspire Brands.

With the acquisition of Sonic, Inspire now generates annual systemwide sales in excess of $12 billion, making it the fifth-largest restaurant company in the United States. This incredible momentum was captured in another film that helps welcome Sonic to the Inspire Brands family.

The effects 

The “We are Inspire Brands” film is being used as a corporate communications tool to help launch one of the world’s largest restaurant groups, as well as drive deeper emotional connections within the rapidly-expanding organization.