Checkers

How do you create a buzz about Checkers fries in just two weeks? Here’s how…

You create a viral “Kobayashi size” social video and share it with the world!

What we did

We acted quickly to create an upbeat and humorous video for Checkers by giving unsuspecting customers Kobayashi-sized fries and capturing their candid, unscripted reactions.

Did it work?

Well, our video performed better than any social campaign in Checker’s history.

The effects

  • 2018 gold Addy Award winner
  • 28 million+ total views
  • 50k+ engagements
  • YouTube view rate 20% higher than industry standard
  • Facebook engagement 68% higher than any other Checkers campaign

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