You Can’t Move Forward Standing Still

Successful outcomes are a result of the best decisions. How do you make great ones? There’s really only one way…

One of the most thrilling and anxiety-inducing questions we hear from clients is, “What do you think we should do?”

We know that the most successful outcomes are a result of the best decisions. So how do you make great decisions? We’d argue that you first need a strong mission, vision, and values. And Chispa, of course. But once you have that, there’s really only one way:

Make lots of them.

This year we committed to searching for the Big One. To do that, we spent weeks discussing, challenging, building consensus, and laying out a plan of how we intend to do it. In other words, we made a lot of decisions to do things we had never done before. I won’t sugarcoat it: the plan is extremely aggressive for a team of our size.

But two cool things happened. First, everyone was — and still is — all-in. If you’ve never experienced it, the force and momentum that can be generated by everyone pulling in the same direction is incredible.

The second is that now – almost 4 months in – the results of our Search for the Big One are starting to reveal themselves in the most interesting ways.

Let me explain

We start each week with an all-hands “mission” meeting on Monday mornings. Here we update the team on important initiatives, pre-production action items, production schedule for the week, post-production timelines and tasks, where we’ll be presenting, etc. And each week, it never ceases to amaze me at how many things we have going on concurrently.

This week is no exception. Our around-the-horn included:
• All the client-branded films in pre-production, production, and post-production
• Aflac corporate social responsibility film
• Atlanta-based original films
• The Big One – Way Out West original films
• Our next “underground” film festival
• Sales & marketing activities (yes, we sell films).

As you can see, our default mode is making decisions and moving forward. They say you can’t drive a parked car…or motorcycle. And ours is moving fast and showing no signs of slowing. Is the direction always perfectly calibrated? Of course not. But we’re always confident that we’re doing the right things and gathering information along the way to confirm our heading.

I heard someone say recently that if a decision is reversible, you’ll be unhappy with it about 60% of the time. If it’s irreversible, you’ll be much happier. In other words, if it can’t be changed we learn to just accept it and move on.

Commit and then figure it out

The characters in this week’s film are definitely committed. In life, the harder the struggle, the more rewarding the prize. And similar to life, often you have to battle the elements, environment, and competitors to reach your destination. This is especially true when racing motorcycles. It’s also true in filmmaking and scaling a business. Both require a steady nerve, trusting your instincts, and keeping your eyes focused beyond the next obstacle.

In our search for the Big One, we are making big films with big clients. Our best partners are those making bold decisions and navigating obstacles to propel their business forward over the next decade and beyond.

Does this sound like you or someone you know? Not sure how to bring your vision to life? We think you should give us a call.

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