We are filmmakers searching for the spark in humanity – stories of pursuit and innovation that inspire both our audience and those of our partners.
We are also looking for profits.
The two goals fuel each other and allow us to make the greatest impact possible.
More than ever before, both public and private companies are shining a spotlight on corporate social responsibility (CSR). It’s done internally through Environment, Social and Governance (ESG) practices and externally through philanthropic efforts.
Beyond the ethical factors in play here, there has also been an inextricable link between purpose and profit. They are tied together. Organizations that support community, humanity, and a sustainable environment attract top talent and outperform their less-purposeful counterparts.
This is great news. Not because it is surprising, but because doing good is no longer just a moral decision. It is a financial one, which means CFOs will sign off on it.
That is where Chispa House comes into the picture.
For the last seven years, we have attempted to explain Chispa to organizations around the world. We would tell them there are sparks inside their leadership, workforce, products, and mission that will engage and inspire their audiences.
Slowly we have been able to convince one after another to give it a try. The results have spoken for themselves: customers develop a connection to the mission, employees stick around, and new talent comes knocking.
Each year our partners have grown in both size and influence. But, this newly accepted connection between purpose and profit has pushed our practice into hyperdrive.
This year we have partnered with Aflac to make a significant impact on pediatric cancer. Their innovation team developed an animatronic stuffed animal, the My Special Aflac Duck. It acts as a caring companion for children enduring this tough journey, which can feel lonely at times. The duck has a port and receives chemotherapy alongside the child. It can also help kids communicate their emotions and accompany them while they eat, bathe, and endure the challenges of treatment.
We have seen the incredible impact of this invention. And we are thrilled that our films will help to spread the adoption of this medical play device. Aflac has generously agreed to cover the cost of all Ducks distributed. So, our joint goal to get them in the hands of all newly diagnosed patients, totaling 15,000 per year.
They’re Not Alone
Our friends at Creature Comforts Brewing Company are making a positive impact as well through their Get Comfortable campaign. In Athens, GA, one in five people are food-insecure and the poverty rate is 36% – nearly twice the state average.
Creature Comforts decided to do something about it.
Their Get Comfortable program is harnessing the resources of local businesses and the expertise of their Advisory Committee to support the nonprofits best positioned to serve our community. By doing so, they’re taking hunger, homelessness, and poverty head-on and making a significant difference in the community.
Good Deeds, Incredible Returns
Aflac has contributed $135 million towards pediatric cancer research and treatment over the past 25 years. They have grown their revenues 15x in a similar time frame. We can debate whether purpose equals profit or if it’s vice versa, but it doesn’t matter. The two are linked and we will forever support the combination.
While we don’t know what the Get Comfortable campaign will look like 25 years from now, we encourage you to hear the story and join the discussion with CEO Chris Herron this Thursday.
As for us, we’re going to keep doing what we’ve always done. Connecting brands & humanity, producing profitable work for ourselves and our partners, and enriching the lives of those around us.