This week on the Creative First podcast: Marketing Emerging Brands with Annie Atwell of JuneShine Hard Kombucha
Annie is the Director of Marketing at JuneShine Hard Kombucha. In her role, she has had the opportunity to lean into her own creative approach and assist in the development of this rapidly emerging brand. However, this is not the first time she has used her skills to create an authentic brand look. Her professional journey has taken her from lending her skills at Fortune 500 companies like Birchbox, American Express as well as growing businesses such as Imperfect Foods and JuneShine! Along the way she has stayed true to her adventurous and sustainability- focused roots to build a career she loves.
Kelsey and Annie discuss her vision as a creative (1:48), how rest and the outdoors inspire her (3:26), aligning adventure with a corporate career (4:34), how culture and brand ambassadors attract a loyal audience (7:28), utilizing past jobs to impact your current job (9:20), the ways JuneShine builds relationship with creative individuals (11:02), the difficulties of marketing an emerging brand (14:41), developing campaigns for collaboration marketing (16:38), Annie’s favorite aspect of being in a business position (19:22), and first steps to entering commercial work (20:45).
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