How to accelerate growth using video strategy:

How to accelerate growth using video strategy:

Keep your stakeholders informed, engaged, and active by consistently sharing critical information and inspiring emotion.

1. Define your stakeholders.

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2. Learn about their objectives.

Customers are looking for a solution to a problem that aligns with their heart and wallet.

Employees want purpose and the opportunity to contribute to something bigger than themselves. They also want to adequately support their desires and responsibilities outside of work.

Investors want information and more than ever believe that Environment, Social, Governance, and Corporate Social Responsibility hold equal weight to financial competence.

The industry-at-large represents media, associations, and conferences who love to showcase the unique accomplishments and case studies of one of their own, especially when the materials are pre-packaged and easy to share.

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3. Build advocacy through a combination of information and emotion.

Purpose opens doors and value drives profit.

All audiences appreciate a balance of these two communication types.
The critical step is learning which piece to lead with.

An easy assumption, for example, is that employees appreciate purpose and investors desire profits. This is true most of the time; however, it is important to note that many investors today also want to understand a company’s environmental position and many employees want to know their employer has financial stability. Discovery, data, and testing a mix of media is important to understand how to balance your communication strategy and how to generate results.

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4. Share videos to empower your community.

Start each shoot with a list of deliverables and preferred platforms so you can manage an efficient production and set your post team up for success.

Examples of Videos

Sales Videos

RFP
Product
Testimonials
Lead Gen

Recruitment Videos

Recruiting
Onboarding
Culture
Testimonials

Communications Videos

Investor Relations
ESG
CSR
Press and Events

Examples of Distribution Platforms

Social

Facebook
Instagram
Twitter
Tik Tok
YouTube

Traditional

TV
Email
Website
Digital Signage
Webinar

Personal

Meetings
Conferences
Handwritten Mail
Texting
Phone

5. Track Results

Video is a tool to accomplish your objectives. Here are some of our examples.

Sales

Georgia-Pacific

Engaging customers with product features and process

SSP

Winning bids to develop airports
across the country

CISCO

Showcasing digital transformation capabilities to industry leaders

Miller’s Ale House

Driving awareness towards March
Madness promotions

Checker’s

Social engagement with
celebrity spokesperson

Ron Carter

Driving internet leads for
car dealers

Recruitment

Dunkin'

Reducing turnover by connecting employees to purpose

Zaxby's

Recruiting franchisees by showcasing nationwide success stories

ZipRecruiter

Driving sign ups by tapping into the emotion of unique professions

Emory University

Showcasing alumni testimonials to recruit new students

University of Georgia

Engaging students with the
passion of professors

Pace Academy

Recruiting and  inspiring students to become Citizens of the World

Communications

Aflac

Managing CSR and ESG communications to all stakeholders

Inspire Brands

Announcing acquisition of Sonic and unifying family of brands

Barrick Gold

Displaying important milestones
alongside earnings call

Wrangler

Showcasing mission and values through authentic brand storytelling

Roark Capital

Packaging portfolio for
stakeholder relations

T-Mobile

Differentiating the organization by voicing their values

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Learn how we can empower your brand or production through the spark of humanity.