Video for Sales | Chispa House | Grow with Custom Video

How to accelerate growth using video strategy:

Keep your stakeholders informed, engaged, and active by consistently sharing critical information and inspiring emotion.

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1. Define your stakeholders.

2. Learn about their objectives.

Customers are looking for a solution to a problem that aligns with their heart and wallet.

Employees want purpose and the opportunity to contribute to something bigger than themselves. They also want to adequately support their desires and responsibilities outside of work.

Investors want information and more than ever believe that Environment, Social, Governance, and Corporate Social Responsibility hold equal weight to financial competence.

The industry-at-large represents media, associations, and conferences who love to showcase the unique accomplishments and case studies of one of their own, especially when the materials are pre-packaged and easy to share.

3. Build advocacy through a combination of information and emotion.

Purpose opens doors and value drives profit.

All audiences appreciate a balance of these two communication types.
The critical step is learning which piece to lead with.

An easy assumption, for example, is that employees appreciate purpose and investors desire profits. This is true most of the time; however, it is important to note that many investors today also want to understand a company’s environmental position and many employees want to know their employer has financial stability. Discovery, data, and testing a mix of media is important to understand how to balance your communication strategy and how to generate results.