Frequently Asked Questions

What kind of videos do you make?

We create videos that showcase our client’s purpose, value-prop, CSR, culture and other humanity-focused differentiators. We use these videos to drive sales, employee retention, recruitment, investment, shareholder relations, and other objectives that rely on engagement and behavior change.

How long should a video be?

Our videos range in length from 6-seconds to 45-minutes depending on platform, audience and goals. We tend to make more videos under 2-minutes than over.

Why do people choose you?

We are fortunate to work with a wide range of clients like Aflac, Dunkin, Georgia-Pacific, Emory University, SSP America and beyond. We are chosen not for a specific-industry expertise, but rather our process. We uncover the purpose of an organization and communicate it through a multi-channel content strategy.

What does Chispa mean?

Chispa literally means ‘spark’ in Spanish. It is the resounding ‘why’ inside of each person and every brand we partner with. Your Chispa is why your stakeholders will engage with your message and change their behavior accordingly.

How do you measure success?

Our account executives work collaboratively with each client to ensure projects are tied to measurable results like sales, lead generation, retention, recruitment, investment, reputation scores, surveys and beyond. Results are reported monthly to ensure continued success.

What audiences do your videos target?

Our videos engage and influence the key stakeholders of an organization: customers, employees, shareholders, and vendors.

How much does it cost?

We work both on a project basis and through monthly retainers with a blended hourly rate around $175 per team member excluding specialized creatives. Cost of production can range between five and six figures per project.

What do you do with all of the footage?

High-quality video creates a lot of data, and that is a good thing. We organize it, secure it redundantly onsite, off site, and in the cloud, and work alongside our clients to generate cost-effective recurring content by mining the library.

How does it all work?

It works collaboratively. We create treatments and pre-production logistics to ensure we receive all necessary approval before we pick up a camera. Then we move on set, either a studio or natural setting, with the top creatives in the country chosen based on speciality and location. Finally, our account executive will lead you through post-production and a multi-stage collaborative review process that guarantees the final product you need.

Why Athens, Georgia?

Athens is simply an inspiring place to be. It’s a go-getter city with a laid back vibe filled with hungry creatives. We never know where a project will take us, but we know life is good and relaxing upon our return. Plus, the culture is vibrant, the food is delicious, the live music pops, murals are everywhere and the fans are passionate.

Additional Questions?

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