What is Chispa?
Pronounced “Chees-pah”, it’s the Spanish word for spark. But to us, it’s a lot more than that.
We first heard it near the border of Mexico in Penitas, TX. We were on a shoot capturing the story of an impoverished, close-knit family of four that was the beneficiary of a house being built by employees of our client. To qualify for this free-of-charge home, the mother, Maria, was taking multiple financial classes each week in addition to working full-time. Her husband was often away, commuting all the way to Tennessee for work.
Though the family was struggling to make ends meet, on our final night in town, Maria insisted that we eat at her table.
Over the course of the evening, we asked where she finds the energy to work, raise a family, and take the classes required for the house -- all with a smile on her face and a deep sense of joy and generosity in her heart. Her answer was a single word, “Chispa.”
Unfamiliar with the term, we asked what it meant. With emotions welling up in the room, she told us, “There’s a spark inside me that wants a better life for myself and my children.”
At that moment, everything about the work we wanted to do came into focus: look for Chispa, uncover it, and spread it around the world.
How Chispa became more than just a word.
In April 2016 everything changed. Our best friend, founder and the most creative person we’d ever met was stolen from us by a sneaker wave off the coast of Oregon.
Tragedy is the ultimate test of what drives you as a person and as a business, and on that day we turned to Chispa as our guide.
The spark inside us ignited into something greater than we ever knew possible.
It has been a few years since that fateful day and a lot has happened. The pain we experienced changed our lives and the path of our entrepreneurial journey. But it also sharpened an empathetic eye that has allowed us to impact leading companies on the world stage.
Why is Chispa important?
By 2020, there will be almost a million minutes of video per second crossing the internet. Without Chispa, much of this will never be seen, internalized, or shared.
Because trust in business has never been lower and people are avoiding traditional advertising like never before. But people do value authenticity. They want to see the people behind the product and know they stand by what they do. Most of all, everyone would rather be inspired and helped, not sold.
Through video marketing, you can share your story, explain your business, and demonstrate the benefits of your offering.
Our Core Values
Core values are not aspirational words that hang on conference room walls. They are what you fall back on during the toughest times and how you remain focused during the best of times.
Create With Chispa
Finding the spark that inspires you to create with complete passion.
Finish The Last 5%
All tasks require the full attention of the team until the project is 100% complete.
Don't Limit Your Dreams
We can only achieve goals that we wholeheartedly believe in.
Feedback Is Our Fuel
Every action and every word should lead to the best possible work.
Chief story creator responsible for combing through the research, notes, footage, and imagery and turning it into something visually engaging and emotionally compelling.
Leader of award-winning work for Cisco, SAP, ABC, Checkers, and others by leveraging the spirit of their company to drive purposeful connections and meaningful results.
Head of all the important stuff that enables the creation of the exciting stuff. Focused on optimizing processes and enhancing client success through technology and service delivery.
Bryan A. Jackson
Spreading our Chispa story and helping clients tell theirs by aligning strategy, messaging, and creative to move audiences, change behaviors, and accelerate growth.
Story is everything. Finding the spark and presenting it to audience inspires me and this is the motto that guides me: I shall either find a way or make one.
Marketing & Accounts Manager
Creating with Chispa by telling the stories and creating impactful content for local businesses and community members.
Welcome to Normaltown
With staff and partners located around the world, we’re proud to have our headquarters and postproduction facility in Athens, Ga. Our office sits across the street from Ike & Jane and Normal Bar and we’re flanked by Sips Coffee, Agua Linda, Hi-Lo, Normal Hardware, and Old Pal. Pretty much everything a group of creative souls needs to thrive.
The office is dog-friendly and the parking meters out front only cost a nickel. You should come by sometime.